New Section for WebmasterResources

The Importance of Good Design When Building Websites

© Barb Mosher

Feb 20, 2008

There's a new section in Webmaster Resource called website design -- something everyone who owns or maintains a website should know all about.


We have a new section for Webmaster Resources called Website Design and I am fairly certain I don't need to stress the importance of a topic like this.

Now it's possible that website design means different things to different people, so let's take a minute to discuss what it means for Webmasters and Site Producers.

It's about the User Experience - designing the look and feel, navigation flow, content and content quality for a website. So let's break that down a bit:

  • It's about Information Architecture - how the navigation and page flow is set up to be intuitive for the target audience
  • It's about look and feel - colours, logos, images, fonts
  • It's about Accessibility - is your accessible by screen readers and other types of user agents?
  • Is your content fresh and well- written? Have you written with SEO top of mind? Do you keep your content up to date? Is your content formatted well for the web?
  • It's about usability? Have you taken the time to test your site design with prospective users/customers?
  • It's about User Interaction - what happens when the user click the Next button?

So yes, there's a lot to website design. The absolute key piece of any project. We already have some articles ready for you: A Book Review, an overview of User Experience Design and there's more to come!


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