Webmaster Resources

According to Forrester, Enterprise 2.0 is going to becoming a US$4.6 billion dollar industry by 2013. That's not that far away. Is your company looking at what social media and social networking solutions can do to improve productivity, customer relations and in effect - the bottom line?

If you're not, you probably should be. Put aside the fact that there are any number of social media/social networking products/services you can buy. Don't think about the technology. Rather start thinking about two things:

• Is employee productivity hampered by not being able to fquickly ind the information they need to get their work done? Are there specialists within your organization that people could rely on for information - if only they could find them?
• Do you know what your customers are saying about you? Are they out there on the internet in public social networks saying good or not so good things about your products and services? Wouldn't you rather become a part of that communication, then sit outside watching through the window?

Enterprise 2.0 is about improving employee productivity, and it's about helping your customers get what they want. So sit back and think about the problems your having today, write them down so you can clearly see the issues. Then think about what Enterprise 2.0 principles and technologies can do to help resolve these issues.

I don't encourage implementing these technologies without a good plan to measure if they actually help. But a carefully thought out strategy and implementation plan should help go a long way to drive ROI up and making happy customers and employees.